Brand Guidelines
Identity systems for technology companies.
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What's included
- Brand discovery: positioning, audience and tone
- Creative territories and direction selection
- Identity design across primary and secondary applications
- Usage rules and asset production
Deliverables
- Master logo suite in all formats
- Colour, typography and imagery system
- Brand guidelines PDF
- Ready-to-use templates and collateral
Timeline
Week 1
Discovery
Positioning and moodboards.
Week 2
Concepts
Directions presented.
Week 3
Refine
Chosen route developed.
Week 4
Deliver
Guidelines and asset pack.